Our manifesto

We’re here to bring a little fun, happiness, and a sense of belonging to the world through our products and presence, and that sentiment echoes in all that we do. We are optimists, and our rose-coloured glasses are prescription strength. They allow us to always spot the silver-lining in everything and everyone, plus they really frame our face. We are part of the solution because there are enough people identifying and complaining about the problem already.

We think the borders on our planet are as made-up as the reasons for our insecurities. So we celebrate what unites us and laugh at ourselves along the way.
We think you’re great, yes you, with that nose and that great shirt reading this now, and we think you’re great just the way you are. We think it takes all types and judgement is best left for courtrooms and televised singing competitions.

Competitors are just a myth. There are only friends we haven’t met yet and opportunities unexplored. We think our products are only as good as the way they were made. Our special ingredients are sustainability and social responsibility. We’re building a community of people who want to see business and life done differently, because everytime we spend a dime it’s a vote for the kind of world we want to live in. By honouring our heritage we gain the knowledge and courage needed to go boldly forward, stoking the fires that light our future.

So come one, come all. Just as you are. With that nose and that great shirt. And join us in having some fun shaping a better future together.

 

Read our Why and our How below.

 
 

Our why

Madn77 was created by Naina who believes in talking to strangers, eating cake for breakfast (in moderation) and everyone deserves not only to enjoy great products but to enjoy a safe home, respect, compassion, and FUN; no matter who you are or where you come from.

Why: because she has always been surrounded by a supportive, caring family that love freely and unconditionally no matter whether you flew or fell. These moments of triumph and defeat were often celebrated or soothed with a blended tea.

She wants to gift that feeling she has enjoyed to the world but of course can’t adopt everyone, thus the birth of Madn77 - her way of spreading warmth, acceptance and love.

Our how

This company wouldn’t be possible without a lot of people’s support, patience and even pushing (the good kind). You know who you are, thank-you.

 

The 1 person who maybe doesn’t know just how MUCH of that thank-you goes to him is Naina’s father. Your courage, wisdom, humility and humanity inspire. Your belief in me and in Madn77 is overwhelming. So thank-you.

This could have never happened without you.

You are our how.