Pay it forward, give it back

Some might see giving back as “social responsibility” but we see it as a privilege. Responsibility is getting your 5 fruits and vegetables per day in a world where garlic bread exists. Our products are linked to a hand-picked foundations that we wholeheartedly believe in, because investing in the power of people will always give you the highest returns.

Make a Wish - Make a Wish for a child

Make a Wish - Make a Wish for a child

Make a Wish Foundation

Together, we create life-changing wishes for children with critical illnesses.

Whether it's starring in their own films, walking with dinosaurs, going on an amazing holiday, meeting a celebrity hero, or having a bedroom makeover; our wishes are varied, personal and life-changing. We go above and beyond to grant amazing wishes to very amazing children; their One True Wish made a reality at a time when they need it most. Because a child's life shouldn't be about illness, hospitals and diagnosis - it should be about wonder, joy and hope.

The Make a Wish foundation receives a monthly donation from our Tea and Chai sales. From Madn77 and from our generous tea supplier themselves.

SOS Childcare

SOS Childcare

Our Tea, Our Kids, Their Future & SOS Childrensvillages

No child should grow up alone...

SOS Children's Villages is the largest charity in the world working for children without parental support, or at risk of losing it.

Our people are – allow us to say so ourselves - experts in taking care of, guiding and raising children who are left all by themselves or whose families cannot take care of them anymore. With your help we can give these children a new start in life.

The SOS Childrens-villages BE receives a fixed amount per month from our sales and spread to areas where it is needed most.


Have a coffee, With Us -
Chez Nous-Bij Ons

All of our coffee is linked with the Brussels-based foundation Chez Nous-Bij Ons (With Us) who provide unconditional food, shelter and hygiene to the local homeless community. They help rehabilitate, rehome and lift spirits by organising football games while taking action to influence policies in hopes of one day eradicated homelessness entirely. We chose them because they operate in Madn77’s backyard and because they believe in dignity and equality for all, like us.

Chez Nous-Bij Ons receive a percentage from our coffee sales. From Madn77 and from Corica Coffee.



We’re pretty sure the concept of competitors is just a myth, like how some people think there is such a thing as too much smiling or that breakfast food has to be eaten at breakfast time. We believe that competitors are just friends you haven’t met yet with opportunities unexplored, smiling is the best thing you can do with your face, and waffles are an anytime food.

All of these amazing partners supported us so together we could contribute even more to the organisations we believe in. Here they are, listed below, in the Latin alphabet’s order because we don’t have favourites. To our partners, we couldn't have done it without you, so thanks, and no changing your names to “Aardvark Awkwardness Ltd.” - that’s cheating.



We love our planet. We love every blade of grass and grain of sand, and we love the people who walk upon them. Therefore, when possible, we use second-life, recyclable and biodegradable materials for our products and packaging and do our best to print less at all costs. This means you can tell all your dolphin friends to buy Madn77 and they won’t scold and lecture you about how your lifestyle is ruining their house. Seriously, why do dolphins have to be so smart and judgey and ridiculously cute?